Global Communication and Media Policy

This chapter tackles the different factors that contributed to the rise of the new age which is the age of the internet. Indeed, this technological shift wasn’t without consequences and it has definitely played a huge role in the changes that came afterwards on the socio-economic level. Since it’s network-based, this new phenomenon of the internet has been spread all over the world within a short period of time. This way of making the internet worldwide had a great impact on the world on many levels. In fact, much old media started literally disappearing in proportion with the advancement of the technologies and internet. Many new brand technologies were introduced to the market and everyone from all over the world started being involved in the sphere. Intercultural communication and business communication were the two sectors that have been influenced by the introduction of internet across the world. The different kinds of software that were present in the platform were very helpful...

Decades later, communication was mainly used for war and later, trade purposes but nowadays, we notice that communication and media are mainly here to influence people, reshape their ideas, commercialize their goods and homogenize the communities into one huge society that consumes and produces the same kind of content because, psychologically speaking, it’s more assuring to have the same big group’s culture than being different or authentic. While numerous industries are based in the Western World, it’s still reaching the developing countries and making them influenced by their internal culture and traditions. Disney World is one of the most obvious examples of this theory. Since media became more a space for commercialization and entertainment, the big companies that rely on the modernity approach are working on making their businesses more developed so they can reach more and more audience across the globe. They seek not only to influence the communities in one level or one aspe...